Abof Merchant Page
With Abof, you get access to high street fashion and accessories in India. The online marketplace is owned by the Aditya Birla Group. The name is an acronym for ‘All About Fashion’. It signifies the deep focus the brand has on making available trendy clothes to people in India. In order to gain market share, it is offering incredible discounts on a wide range of apparel and accessories.
In the 2017-18 fiscal year, Abof is eyeing a 3x increase in sales. This will help the brand to reach its 2019-20 objective of capturing 15% market share. In 2016-17, it touched a GMV of 300 crore. Of this its revenues were around 100 crore. Its average ticket size is Rs. 1400. Abof considers men’s t-shirts and women’s tops and kurtis as the fastest moving items on its portal.
3D Trial Room
This feature from Abof allows shoppers to see how a particular apparel will look on their body type. The shopper has to enter three basic measurements, and the online portal will create a virtual avatar based on the measurement details provided. It will then allow you to try on the different products as per your body shape. This will give you a near accurate picture of how you would look with a particular outfit. The 3D trial room, designed by Metail, ensures higher loyalty and repeat business.
The feature is available for women. It helps them add layers like a jacket or a shrug on top of the selected outfit. The outfits with this ‘Try on’ facility have seen a 400% better conversion when compared with the industry average. It boasts of a 95% accuracy in determining a particular fit for a specific body type
In parallel to the 3x growth goal, the brand will launch Forever 21, one of the fastest growing fashion retailers worldwide with almost 700 stores worldwide. Abof has already acquired its franchising rights in India. In the near future, Abof will market Forever 21 exclusively on its online portal. With this acquisition, they aim to create a market leader position in western womenswear segment.
Abof provides huge price cuts as a part of its clearance sale. Look trendy for far less with apparels that retail for as much as 60% discount on their original retail price. This offer is applicable on both men collections as well as womenswear. Right from T-shirts, tops, and shirts, to jeans and kurtis, the clearance sale covers a range of outfits and styles. You can check out the site on a regular basis for exciting Abof offers.
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